We believe
Effective design can change lives, reshape cultures, and create a better human experience.
Whether for a one-time brand engagement or a strategic brand overhaul, we bridge the gap between a brand purpose its boundless potential.
People
Katie Himmel, Founder
Katie has spent years designing brand experiences that bring people joy. She has impacted guests at arts events, moved customers in retail spaces, and excited people during brand activations. What brings her the most joy is crafting the invisible moments that most people never think to design for.
She founded Kayto Group because the best and most enjoyable work she's ever done has lived at the intersection of strategic branding and bringing people joy. She doesn't just make things look good, she makes them effective.
She studied fine art and graphic design in college and has been working in hospitality since the summer of 5th grade at a popular family-owned custard shop people would drive hours to get to. After college, she began a career in marketing communications, building on that foundation in work for brands like Amazon, PepsiCo, Nike, and Marvin Windows. She applies the same rigor in designing a 7,000-square-foot museum-quality branded space as she does when planning an individual customer's retail experience.
In her free time, you'll find Katie writing bad poetry, touching everything at vintage furniture stores, and enjoying time with family and friends.
Awards
2016
2018
2022
2025
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